Is your e-mail marketing list bleeding subscribers every time you send a message out? If so, you could have a big problem, and one that will hurt your bottom line in the months and years to come. That’s because it’s normal to lose a small portion of your list with each mailing (contacts change, customers are run out of time to read newsletters or switch priorities, etc.), but losing too many is akin to rowing a boat with a hole in it.
So, how can you keep more subscribers on your list? Here are five easy, proven steps you can take:
1. Make your e-mail messages shorter. Schedules and attention spans being what they are, your customers don’t have time for long messages that seem to go on without a point. So, keep your newsletters clear and focused, and then edit them down into something that stays as short and crisp as possible, without losing your most important topics.
2. Use strong, attention-grabbing headlines. Often, when people unsubscribe from your e-mail newsletter, it’s because they haven’t read it in the first place. If you can entice them to open the message up with an irresistible subject line, you stand a much greater chance of having them keep reading – not to mention buy from you or take the next action.
3. Only utilize reputable e-mail marketing services. Where your e-mail marketing message comes from is more important than you might think. That’s because all delivery services aren’t the same, and not all of them can reach your customer’s inbox. For the best results, use a trusted company like Constant Contact. It won’t cost you much more than any other service, and you can have the peace of mind that comes with knowing your messages are being received.
4. Give information, not sales literature, in your e-mail newsletter. We are all exposed to enough advertising in our day-to-day lives; we don’t need more of it in our inboxes. Make sure that your e-mail newsletters are informative with a slight sales and marketing angle, not the other way around.
5. Send your newsletters less often. It could be that customers like your e-mail marketing newsletters, but don’t want to receive them so often. If you suspect that might be the case, try scaling things back (from once a week to once a month, for example) and see what happens. You might find that results go up, all while your e-mail marketing campaigns take less time than they did in the past.
Dollar-for-dollar, e-mail marketing still represents one of the highest ROI tools a company can have, but only if you have a list that is healthy and stable (or growing). So, if you are bleeding contacts every time you send a message out, make a change now before it’s too late and your future sales are affected.
Why not let our team help you create more effective, profitable e-mail marketing campaigns? Contact our office today to set up free consultation.