We live in a business era where digital marketing can be one of two things: either a source of income, new sales, and efficiency, or something that you wish your company was taking advantage of.
There are some businesses that seem to consistently excel at digital marketing, and lots of others that envy their success. What most of those in the second category don’t realize, however, is that it isn’t always a huge philosophy, investment, or idea that makes the difference – it’s sometimes just a matter of getting the little things right.
With that in mind, here are 14 great questions you should ask yourself to determine whether or not you are going to have digital marketing success this year, divided into key categories…
Business Website Issues
1. Is your business website up-to-date? If your website is old and outdated, or lacks current features that your customers expect, it’s not going to be a good source of business. At a minimum, you should feature the same tools as your competitors, and a modern, functional layout to match.
2. How current is your content… and how often are you adding to it? It goes without saying your content – and especially things like product descriptions, price, and employee profiles – should be current. Additionally, constantly adding to your site (through blogs, articles, new pages, and so on) is a great way to show off your expertise and attract attention from search engines like Google.
3. Can you update your business website without help from the designer or programmer? With the ease and flexibility of content management systems, there is no reason you shouldn’t be able to maintain the content on your website internally. Using a CMS, you can add, remove, or alter pages as you need.
4. Are you taking advantage of Google Analytics? One of the easiest ways to improve your site is by studying how customers interact with it. By using Google Analytics, you can keep an eye on buyer behavior, see which pages and topics they prefer, etc.
5. Are you building a community within your customer base? Social media profiles are good for spreading messages, but even better for building communities, discussion groups, and other information-based resources that customers want to come back to time and time again.
6. Have you set up professional versions of your social networking profiles? If your business profiles look like personal profiles, then it’s going to be hard for buyers to take you seriously. Invest in the right designs and layouts, and then fill your social profiles with professional content and ideas.
7. Are you engaging your customers on the social media sites they prefer? Some groups of buyers prefer Facebook and Twitter, while others might trend towards LinkedIn or Google +. You will probably want to have profiles on all of them, but emphasize the social sites that your most important customers prefer to frequent.
8. Do you have social buttons on your website and marketing materials? The easiest way to build a strong social following – and take advantage of the marketing impact you can create with social sites – is to constantly link to your profiles. When it only takes one click for customers to follow you online, they are very likely to eventually do so.
9. Are you keeping in touch with buyers through weekly or monthly e-mail messages? E-mail marketing to a targeted list isn’t just incredibly effective, it’s also cost-efficient. If you aren’t taking advantage of this important tool, now is the perfect time to start.
10. Do your e-mails look like boring text? Platforms like Constant Contact allow you to take advantage of more than 400 different templates, so there isn’t any excuse to be sending plain text e-mail marketing messages anymore.
11. How consistent are you with your e-mail marketing? E-mail marketing campaigns take time to work, since they tend to emphasize timely offers and top-of-the-mind awareness. That means you have to keep at it, month after month, if you want to see the best results.
12. Are your digital assets stored in place where they’re easy to find and use? Digital marketing is all about gaining new customers solely through your website. You should also ensure that important items like marketing documents, sales brochures, PDF forms, etc. are in a place where your sales team can easily access them from laptops, tablets, and smart phones.
13. Are you making things easy for your customers? Lots of companies still send customers PDF forms to fill out, when they could easily accept online submissions, or at lease customizable PDFs. Make things as easy as possible for your buyers, and you’ll see them place orders more quickly, and more often.
Digital Marketing Expertise
14. Do you have the right digital marketing partner working for you? It’s a lot easier to put your digital marketing plan into place – and keep it on track – when you have the right web design and programming team working on your side. Results are important, so don’t settle for anything less than the best.
At Silvergear, we are experts in helping organizations of all sizes build comprehensive and effective digital marketing plans. Why not get in touch with a member of our team today and see how easy it is to get the power of efficient solutions to work for your company?